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Command Narrative Smart Guide

by William Marcellino, Christopher Paul, Elizabeth L. Petrun Sayers, Michael Schwille, Ryan Bauer, Jason R. Vick, Walter F. Landgraf III

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In the contemporary era marked by informational competition, one of the most important activities of a strategic or operational command is the development, presentation, and support of the command's narratives. This quick reference provides the big-picture basics for successfully developing and deploying command narrative, summarizing the most important material for practitioners from the RAND report Developing, Disseminating, and Assessing Command Narrative: Anchoring Command Efforts on a Coherent Story.

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This research was sponsored by U.S. European Command and conducted within the International Security and Defense Policy Center of the RAND National Security Research Division (NSRD).

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